No-one likes a nagging over their cornflakes.
Actually, no-one likes to be told that they're lazy, unfeeling or cruel at all. But Britain, for God's sake, are you ever going to listen to these News stories about disability and care?
For 2 years now seriously ill and profoundly disabled people have been begging you. OK, from the pages of the Guardian or from your Facebook timeline. But begging just the same.
If any of the exceptional Paralympians, so feted just an icy season ago came into your kitchen now and got down on their knees, if they begged you with tears in their eyes, with terror etched on their faces, would you look away? Would you turn up the radio so you couldn't hear?
Of course you wouldn't, you'd be horrified.
They've told you they're being hit harder than any other group by Osborne's austerity drive for 2 years now.
They've told you they are to be left in their own filth for want of someone to care for them.
They've told you they can't afford to eat.
They've told you they're having every type of support stripped away.
They've told you they face a choice between heating their homes and feeding their children.
They've told you this coalition will stop at nothing to save a pound or two they so desperately need.
They've told you a full quarter of government savings are coming from them, the "most vulnerable" you were promised would be safe.
They've told you they are being spat at and harmed in the street if they venture outside, so successfully have the government convinced you all they are scroungers.
They've told you about the deaths. Those who felt they simply couldn't take any more of this assault.
But still you don't hear. Still you look away, still you allow this to carry on, right before your noses and refuse to believe its true.
When history writes the truth of this time, you will be appalled. You will feel shamed. You will ask how it could possibly have happened.
And the truth will be you were distracted by the X-Factor, the gas bills and the snow.
So I'll beg once more :
HELP US. STAND UP FOR US. SPEAK OUT FOR US. WE NEED YOU. TELL THOSE ELITE FEW THAT THIS IS NOT OK.
SCREAM FROM THE HIGHEST PLACE, "NOT IN MY NAME"
Let today be the day. The day you click on the Facebook button below and shout from the rooftops. The day you share this with your family and friends. The day you flood Twitter with your objections.